1. What We Collect

When you interact with Call Familiar's website and services, we may collect the following information:

• Email address - provided when you sign up for our mailing list or use the contact form
• Name - if provided via the contact form
• Message content - text you submit through the contact form
• IP address - collected automatically for security and legal compliance purposes
• UTM campaign parameters - tracking codes in URLs that tell us how you found our site (e.g., from a social media ad or email link)
• Browser and device information - collected by Google Analytics to help us understand how visitors use our site

2. Why We Collect It

We use the information we collect for the following purposes:

• Mailing list - to send you updates about Call Familiar, including development news, playtest opportunities, and launch announcements
• Contact form - to respond to your inquiries and feedback
• Campaign tracking - to understand which marketing efforts are most effective so we can reach more tabletop enthusiasts
• Analytics - to understand how visitors use our website and improve the experience

3. Third-Party Services

We use the following third-party services to operate our website and communications:

• MailerLite - manages our email mailing list. When you sign up, your email is stored and processed by MailerLite. See their Privacy Policy.
• Google Analytics - provides website usage analytics. Google Analytics uses cookies to track visitor behavior anonymously. See their Privacy Policy.
• Amazon Web Services (AWS) - hosts our website infrastructure and stores contact form submissions and campaign data securely.

4. Data Retention

• Mailing list data - retained until you unsubscribe or request deletion
• Contact form submissions - retained for up to 2 years or until the inquiry is resolved, whichever is longer
• Campaign tracking data - retained for up to 2 years for analytics purposes
• Analytics data - governed by Google Analytics' retention policies (default: 26 months)

5. Your Rights

You have the following rights regarding your personal data:

• Unsubscribe - every email we send through MailerLite includes an unsubscribe link at the bottom. You can opt out at any time.
• Request data deletion - you can request that we delete your personal data by contacting us at the email address below.
• Access your data - you can request a copy of the personal data we hold about you.

California residents (CCPA): You have the right to know what personal information we collect, request its deletion, and opt out of the sale of your personal information. We do not sell personal information. To exercise your rights, contact us using the information below.

6. Cookies

Our website uses cookies through Google Analytics to collect anonymous usage data. These cookies help us understand:

• How many visitors come to our site
• Which pages are most popular
• How visitors found our site
• How long visitors spend on each page

You can disable cookies in your browser settings. Disabling cookies will not prevent you from using our website, but it will limit our ability to understand and improve your experience.

7. Children's Privacy

Our website and services are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us and we will promptly delete it.

8. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or for legal or regulatory reasons. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

9. Contact Us

If you have questions about this privacy policy, your personal data, or wish to exercise your rights, please contact us:

• Email: privacy@callfamiliar.com